Billy Pols grew up in South Africa where he spent his early years on a farm making slasher films with his siblings.
After moving to The Netherlands, he studied to become an art director but continued to flirt with film. His documentary ‘Plank’ inspired by his love of, and immersion in the world of skateboarding won multiple international awards and soon brought him to the attention of the production community.
He has since won numerous awards for his commercial work which is characterised by its striking imagery and rich, filmic palettes. He is considered a master in visual communication, treading the fine line between driving a concept and composing the perfect image with a poetic, human touch. This unique ability has led him to collaborate with international brands such as Adidas, Guinness, Coca Cola, Opel, Ikea and Corona, alongside top ad agencies such as Saatchi and DDB.