LG and TBWA\Chiat\Day New York have launched “Radio Optimism,” the world’s first 24/7 AI-powered song-dedication station. It allows users to generate and dedicate personalized AI‑composed songs – simply input a recipient’s name, a memory or moment, and select a musical vibe. These sharable tracks are broadcast non-stop via a dedicated microsite .
The campaign tackles digital isolation – LG’s study shows 68% of people struggle to form true friendships and one-third had one or no meaningful connections last month. Music becomes the bridge.
To kick things off, the first song was dedicated in the Arctic Circle by two children to their mother, an environmental anthropologist working in isolation.
Agency:
TBWA\Chiat\Day
Director:
Fred Scott
