Merman partnered with IBM to create an immersive and experimental unscripted series directed by award-winning filmmaker Jedd Thomas. The series featured short stand-alone episodes that challenged millennial influencers and their unsuspecting friends to complete everyday tasks without using any modern technology. Shot in Tokyo and Los Angeles, ‘TECHLESS’ was a unique branded opportunity that revealed to millennials just how reliant they are on IBM’s technology, how it’s an integral part of their world without them even realizing it.
Agency:
IBM
