Amanda Goreman

Poet Amanda Gorman Embraces Change with Estée Lauder

08 May, 2024

Merman director, LACEY, helmed the latest campaign for Estée Lauder featuring Amanda Gorman, the activist, award-winning writer and youngest inaugural poet in US history. In 2021, Amanda was named the Estée Lauder global changemaker and brand ambassador in a multi-year partnership – the same year that she read her poem ‘The Hill We Climb’ at the Presidential Inauguration. Since then, Amanda has appeared in a series of Estée Lauder spots that celebrate the brand and its initiatives supporting equality and social impact. LACEY directed the new Spring 2024 installment with the theme and powerful messaging that “confidence inspires change”.