The Guard Brothers Turn Cable Chaos Into Comedy for Kinetic’s ‘Internet Better’ Campaign

​The Guard Brothers have directed a campaign from fibre internet provider Kinetic with McCann/Detroit. The campaign includes an anthemic hero spot highlighting its ‘Internet Better’ brand promise and a comedy vignette, ‘Problems,’ that humorously goads users who are still using cable online services instead of updating to fibre. The latter features a technician visiting a home that is tangled in wires with nerdy businessmen (the old cable company providers) hiding in a closet and camouflaged ‘hidden fees’ lurking in bushes in the front yard.

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