Love meets commerce in “Add to Heart,” a lively 23-episode rom-com-style campaign for Walmart from Publicis Groupe agencies and production company Merman.
Launched across Roku, TikTok, and YouTube, the shoppable interactive series centers on an NYC-based interior design assistant named Jessica, whose boyfriend proposes to her.
They’ve only dated for six months. Is he really the one?
We think not. Especially after witnessing a chance encounter Jessica has with her ex-boyfriend Javi during the holidays. Their meet-cute takes place at Walmart, of course!
Agency:
Publicis Groupe
Director:
Erica Dunton
