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IBM Mobile

In partnership with agency creatives, Merman conceived, developed, and produced this interactive scripted film that enabled viewers to step into the shoes of a female engineer dealing with a city-wide blackout. Directed by Brad Turner, whose episodic credits include Homeland and 24, the team created a one-of-a-kind thrilling experience which weaved together seven variations in order to uncover the full story. This unique project perfectly highlighted IBM’s technological reach and capabilities. 

Agency: Ogilvy

Director: Brad Turner

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