In partnership with agency creatives, Merman conceived, developed, and produced this interactive scripted film that enabled viewers to step into the shoes of a female engineer dealing with a city-wide blackout. Directed by Brad Turner, whose episodic credits include Homeland and 24, the team created a one-of-a-kind thrilling experience which weaved together seven variations in order to uncover the full story. This unique project perfectly highlighted IBM’s technological reach and capabilities.
Agency: Ogilvy
Director: Brad Turner
