Astral x Practical Magic 2 Miniseries Launch

As brands increasingly look beyond traditional advertising to create entertainment with cultural resonance, Merman is expanding its own branded entertainment offering with a new foray into the miniseries format. Our latest project, a campaign for Astral Tequila in partnership with Practical Magic 2, starring The Nader Sisters and directed by Merman’s Madelaine Turner, marks a continued push to develop brand stories that operate at the intersection of advertising and entertainment.

The first episode of the vertical series “It’s Midnight Somewhere”is now available to watch on Astral Tequila’s YouTube Shorts, TikTok, and Instagram Reels.