Cannes Lions Gold for Merman Branded and BBH
29 June, 2026
We’re thrilled to celebrate a major Cannes Lions success for Merman Branded, whose work on Based on A True Story for Missing People has been awarded a Gold Lion in the Film – Use of Humor category. The campaign, created by BBH London in partnership with Merman, uses dark humor to challenge the way true-crime entertainment can turn real missing persons cases into compelling content, reminding audiences that these are real people and families still searching for answers.
See the full list of winners and celebrate this fantastic achievement alongside the other Cannes Lions successes here: