Merman US Signs Director Ritesh Gupta

Ritesh Gupta has been signed for commercial representation in the US by Merman, based in Los Angeles and New York. The director is a former award-winning sports journalist and creative director turned Emmy nominated filmmaker. Ritesh’s work as a storyteller is in pursuit of two meanings: truth and identity. His approach is to layer a truthful authenticity ingrained during his time as a journalist – along with an emotional intelligence he honed storytelling in the documentary world – to craft his own evocative and unique cinematic style. He’s created culturally iconic campaigns from Budweiser’s viral ‘Dwyane Wade: This Bud’s for 3,’ which he directed, to the multi-award winning Beats by Dre campaign ‘You Love Me,’ which Ritesh worked on as group creative director at the agency Translation. Gupta has netted two Emmy nominations, four Webbys, six AICP wins, eight Cannes Lions, 25 Clios and both an ADCOLOR, ANDYs and Immortal Awards Ad of the Year award.

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