Walmart RomCommerce Wins Grand, Gold and Silver at Clio Entertainment 2024

Walmart’s RomCommerce campaign, directed by Merman’s Erica Dunton wins one Grand, one Gold and one Silver at Clio Entertainment Awards.

Love meets commerce in “Add to Heart,” a lively 23-episode rom-com-style campaign for Walmart from Publicis Groupe agencies and production company Merman.

Launched across TikTok, Roku, and YouTube, the shoppable interactive series centers on a NYC-based interior design assistant named Jessica, whose boyfriend proposes to her. They’ve only dated for six months. Is he really the one? We think not. Especially after witnessing a chance encounter Jessica has with her ex-boyfriend Javi during the holidays. Their meet-cute takes place at Walmart, of course!

Check out the trailer HERE.