ATH Poster 16×9 2 Clio

Walmart RomCommerce Garners One Silver and Two Bronze Clios

05 April, 2024

Walmart’s RomCommerce campaign, directed by Merman’s Erica Dunton, garners one Silver and two Bronze Clio Awards.

Silver: RomCommerce – Creative Commerce / Social Media
Bronze: RomCommerce – Creative Commerce / Innovative Use of Channel
Bronze: RomCommerce – Branded Entertainment & Content / Film-Scripted

Love meets commerce in “Add to Heart,” a lively 23-episode rom-com-style campaign for Walmart from Publicis Groupe agencies and production company Merman.

Launched across TikTok, Roku, and YouTube, the shoppable interactive series centers on a NYC-based interior design assistant named Jessica, whose boyfriend proposes to her. They’ve only dated for six months. Is he really the one? We think not. Especially after witnessing a chance encounter Jessica has with her ex-boyfriend Javi during the holidays. Their meet-cute takes place at Walmart, of course!

Check out the trailer HERE.